Researcher: Lee Ann Bell
Sponsor: Texas Department of Transportation
This campaign was launched to increase the public’s awareness on the actions to take when they suspect that they have encountered an impaired driver. The project uses several forms of educational materials such as brochures, posters, and a video public service announcement to inform citizens about how to recognize impaired driving, make the call to 9-1-1 and report the incident. The project is being piloted in the community of Deer Park, Texas in an effort to solicit responses and reactions to such a campaign and evaluate its effectiveness, and then refine the program with the intention of implementing it in other areas of Texas.